Let me paint a picture:
You’re reading this because you’ve decided that your business is at a stage that you require a new in-house marketer.
A recruiter has told you that the best you are likely to get for your hiring budget is a mid-tier executive with 3-4 years’ experience and you’re going to have to make some compromises.
The employment marketing is “competitive”, you are told, so you will need to “sell” the benefits of your business and culture to the candidates – and not the other way around.
A “hybrid” working environment is no longer an option, it is a requirement and perhaps you need to consider some staff “perks” like rewards days and monthly team building excursions. The industry is also buzzing with talk of a 4-day work week and “Bare Minimum Mondays” (I assure you this is a real thing…) which goes hand in hand with 50% productivity Fridays.
You’re going to have to pay a 15% recruitment fee on the total employment cost and there is a 3-month replacement guarantee if it doesn’t work out. But you’ll never get your money back.
You have to wait for your new marketing manager’s 4-week notice period to lapse with their current employer and then you have to train and onboard them. They’ve also got these ideas about Tik Tok you just aren’t sure about, but you have to entertain anyway.
By now you’re debating if it’s the right fit after all and if it was worth the cost – both financially and in the time you’ve sunk into them.
How do I know this? As a business owner I’ve been there before too.
Let’s rewind the scenario back to the beginning.
What if I said you could have a C-level marketing professional in your business today?
What if I told you that this came with no recruitment fees, no sick leave, no annual leave, and you didn’t have to pay superannuation, payroll tax or even IT costs? Hell, you don’t even need to clean off a desk.
Then what if I said you can have all of this at the same cost or cheaper than the full time equivalent and if at any time you are unhappy you can shake hands and walk away without performance managing them for the next three months or a trip to the Fair Work Commission?
It sounds too good to be true and we haven’t even gotten to the real value yet…
Let’s talk about the reason why you want to hire a marketer.
You want to grow your business, and in any business whether it be a product, service or fidget spinner, growth = sales.
You’ve got a marketing budget, or at least an idea of how much you want to spend on marketing, to generate enquiry that converts to a prospect that you hope will eventually end up as a customer.
You have two choices:
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Hand over your marketing dollars to your marketing executive, fresh out of university and with a couple of years real-life experience
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Trust your marketing dollars with a professional marketer with over 20 years’ experience working with national brands and global businesses.
I’m biased, but if I were a business owner it would be the latter.
What’s more, with that sort of experience you can trust that you would get the job done cheaper, faster, with less headaches and with an increased return on your investment by having a seasoned professional at the helm. It’s a guarantee to not just save you money but increase your ROI. Win-Win.
I don’t know about you, but this makes total sense to me. In fact, it’s the reason I created CALIBR. in the first place.
This is the part where normal consultants talk about their services and what they can offer you. If you’re really interested in that sort of thing then please, visit my website www.calibr.com.au/services
But it’s not how I operate. I’d like to get to know you first, what your grievances are and then see how I can possibly work in with you to lend a hand.
Better yet, the first coffee is on me. Even if we don’t get past our first date, I’d still like to learn about your business and perhaps we can even remain LinkedIn friends?
Thanks for reading all the way to the end. I’m on stand-by to receive your call.